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Why diversity still matters in the digital age.
The emergence of the digital age is challenging many companies to adopt new strategies and rethink their marketing approaches. When companies don’t grow with technology, they will begin to fall behind. With the changes in the market, is diversity and inclusion still valued, especially in the digital age? What are the implications for corporations that don’t uphold the values of creating inclusive advertisements and make an effort to hire diverse teams? Whether it is on soc

Jacob Schutz
Mar 242 min read


Real-world impact of the scaling back of DEI policies: PR crises in the digital age.
Since President Trump took office in 2025, several large companies in the United States have rolled back their DEI policies. DEI stands for diversity, equity, and inclusion, which is designed to build a safe and comfortable work environment. There is a lot of misinformation circulating about what is protected, what constitutes a law, and how it will impact the workforce. Yes, gender, race, age, and sexuality are all key focus areas on these policies, but other necessary w

Jacob Schutz
Mar 242 min read


The lack of representation among Social Media Influencers.
With the growth of social media platforms and society's increasing digital literacy, consumers are now able to amplify their voices. Although this can be problematic for brands, it also allows them to extend their reach to potential audiences that may not have been reachable otherwise. In most cases, this is a huge benefit, but what role does diversity play in social media marketing, and why is there still a lack of diversity among influencers? The rise of user-generated co

Jacob Schutz
Mar 242 min read
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